Media, Public Opinion Campaigns Essay Example | Topics and Well Written Essays - 2000 words

Media, Public Opinion Campaigns - Essay Example 2(John Street, 2010) There is no denial that media play a significant role in forming opinions of the public. Ever since its inception media has been a powerful tool in shaping and molding people’s perception but with the current mushroom growth of mass media its importance has increased manifolds. The outburst of internet has fueled it further taking it to new heights. Every individual now has access to loads of information and that too is so easily available just .a click away. It has not only increased the role of media but also increased the importance of the opinion of the people. Now public opinion matters in almost all walks of life even in important policy decisions. Public opinion matters most in politics. This growth in mass media has made individuals very opinionated now we have opinions about almost everything and that too is an informed one. Now the question arises what is the role of media with special reference to politics. Does it in any way have undermined the role of political parties in electoral campaigns? Media is forming opinion about whom persons, policies, activities or political parties? What role political parties play in elections? Are they still important? Do individual personalities have no role to play in elections? If they are also important then what is more dominating political parties or individual personalities or other factors such as media etc? This research paper is based in finding answers to all these questions. 3(Walter Lipmann, 2007) The political parties and elections in the advanced democratic world which consist of mainly of industrialist countries actually provide a relative investigation of the ways through which these democracies standardize the actions of political parties in... As the discussion presents there is no denial that media play a significant role in forming opinions of the public. Ever since its inception media has been a powerful tool in shaping and molding people’s perception but with the current mushroom growth of mass media its importance has increased manifolds. The outburst of internet has fueled it further taking it to new heights. Every individual now has access to loads of information and that too is so easily available just .a click away. It has not only increased the role of media but also increased the importance of the opinion of the people. Now public opinion matters in almost all walks of life even in important policy decisions. Public opinion matters most in politics. This growth in mass media has made individuals very opinionated now we have opinions about almost everything and that too is an informed one.      The essay highlights that  the political parties and elections in the advanced democratic world which consi st of mainly of industrialist countries actually provide a relative investigation of the ways through which these democracies standardize the actions of political parties in elections. These countries provide the best source because of their long history of democracy. An analysis of the actual electoral process in these countries revealed that yes political parties do play an important role and is a crucial actor in electoral process. But the extent to which political parties are recognized as important factor and the extent of regulation vary from country to country.